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Red Fire Branding reveals the secret to success for entrepreneurs in today’s hectic business world: Develop your own dynamic personal brand. The fundamental message provided by author Liz Goodgold is simple: You need people to remember you if you want to have customers for life. Written in step-by-step fashion, Goodgold offers the reader practical and tactical techniques to consistently project their brand, everything from their name and key marketing phrases to using music and creating a person
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