Personal Branding can be a powerful tool for success. If you are marketing yourself or your professional services, a strong personal brand will draw people and opportunities to you like a magnet. Read more »

“If no one is sold on you, no one will buy from you” Olatunji Ladi Adejumo

Welcome to the world of personal branding.

This is the era of the brand. A lot is said about product and corporate branding but human beings are part of the interface between brands and the product or company. The inescapable result of this fact is that you must also begin to look at and work on yourself as a brand. Read more »

I’ve recently noticed an increase in articles, seminars and books on branding and in particular personal branding – perhaps because it is one of the areas I speak and consult on. I have a keen interest in this area, as I believe it is integral to the success of any company no matter what size.

So what is personal branding? Read more »

Red Fire Branding reveals the secret to success for entrepreneurs in today’s hectic business world: Develop your own dynamic personal brand. The fundamental message provided by author Liz Goodgold is simple: You need people to remember you if you want to have customers for life. Written in step-by-step fashion, Goodgold offers the reader practical and tactical techniques to consistently project their brand, everything from their name and key marketing phrases to using music and creating a person

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