I understand that your business is like no other and that you need a social media solution that is tailor-made to your exact requirements. In addition to a selection of popular social media management packages, I also offer a la carte and bespoke solutions so that you can choose just the services you need.

All services are offered subject to your acceptance of our terms of business.

Social Media Audit – £125 (€155/$195) or free

A comprehensive social media audit will assess your current online presence (your website, blog and traffic solutions), a SEO competitive analysis for your website, evaluate your existing use of social media, and lead generation strategies. You’ll receive the audit results with recommendations designed to leverage your efforts and improve your results, and we’ll have a one-to-one call to discuss the way forward. If you decide to purchase a monthly service contract, your audit fee will be refunded when you pay your first maintenance fee.

Sterling : £125

Euro : €155

US$ : $195

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Social Media SetUp – £650 (€810/$1000)

When you decide to purchase a maintenance package, this one-time fee covers the following setup processes.

• 1 hour strategy meeting
• Market research to discover where your target market are currently participating in social media
• Keyword research
• Identification of optimal social media channels
• Creation and customisation of up to 3 social network profiles (eg Facebook, Twitter & LinkedIn)
• Creation of standard Facebook Fan Page (where Facebook is a chosen network)
• Creation of customised company blog (WordPress)
• Search engine optimisation of your blog and social media profiles
• Setup of your site on Google Places (for first page results listing in most cases)
• Installation of plugins, Google Analystics, stats tracking on blog
• Creation of SEO blog framework, categories and key pages
• URL registration and blog hosting if required

Note, if you already have a company blog and/or social media profiles, the setup covers cleaning, customising and optimising these for a fresh start. If you already have a self-hosted company WordPress blog which requires no customisation, plugin installation, or software updating, £200 (€250/$310) will be refunded on receipt of your first month’s maintenance fee.

The strategy meeting is vitally important. I will collect information about your business, products, target market and current customer profile, and we will agree the goals and parameters of your social media campaign, so that everything is clear from day one.

The non-refundable fee is automatically charged when you order your maintenance package.

Maintenance Packages

I have grouped the most popular service level options into affordable monthly packages. The minimum engagement for any package is 6 months. Your first month’s maintenance fee is billed one week after you pay for your setup (to allow the process to be completed before you begin paying for maintenance), and thereafter monthly in advance.

Basic Package – £300/month (€375/$465)

This package is suitable for businesses just starting out with establishing their social media presence, or who want to do the audience building and content creation work themselves.

• Maintenance of company blog
• Maintenance of up to 3 social network accounts
• 2 status updates posted to social networks per business day (client to supply content)

Maintenance of blog and social network accounts includes things like installing software updates, deleting spam from inboxes and profile pages, removing spam comments from blog posts, deleting irrelevant invitations on Facebook, bringing important inbox messages and blog comments to your attention, accepting friend requests.

Billed in UK Sterling £300 GBP – monthly

Billed in Euro €375 EUR – monthly

Billed in US$ $465 USD – monthly

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Standard Package – £525/month (€655/$815)

This package is designed to meet the requirements of businesses desiring a more hands-off approach to the technical aspects of taking care of, and growing, their social media presence. Serves well as a foundation so that you can concentrate your efforts on the more creative aspects of social media marketing.

• Maintenance of company blog
• Maintenance of up to 3 social network accounts
• 4 status updates posted to social networks per business day (client to supply content)
• Weekly blog post (client to supply content)
• Weekly blog ping
• Distribution of blog content across networks
• Audience building on social networks
• Weekly audience and status reports

Maintenance of blog and social network accounts includes things like installing software updates, deleting spam from inboxes and profile pages, removing spam comments from blog posts, deleting irrelevant invitations on Facebook, bringing important inbox messages and blog comments to your attention, accepting friend requests.

Billed in UK Sterling £525 GBP – monthly

Billed in Euro €655 EUR – monthly

Billed in US$ $815 USD – monthly

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Pro Package – £995/month (€1245/$1540)

This package is designed to meet the requirements of businesses desiring a more hands-off approach to technical aspects of taking care of, and growing, their social media presence. Serves well as a foundation so that you can concentrate your efforts on the more creative aspects of social media marketing.

• Maintenance of company blog
• Maintenance of up to 5 social network accounts
• 6 status updates posted to social networks per business day (client to supply content)
• Twice weekly blog post (client to supply content)
• Twice weekly blog ping
• Distribution of blog content across networks
• Audience building on social networks
• Content and keyword research
• Buzz/trend monitoring
• Reputation management
• Outbound commenting
• Email list management
• Weekly audience and status reports

Maintenance of blog and social network accounts includes things like installing software updates, deleting spam from inboxes and profile pages, removing spam comments from blog posts, deleting irrelevant invitations on Facebook, bringing important inbox messages and blog comments to your attention, accepting friend requests.

Buzz/trend monitoring includes tracking mentions of your company name, brand and competition, identification of conversations you should be participating in, and identifying trends and ‘hot topics’ in your market. Reputation management includes alerting you to negative comments and mentions of your company and brand, and (if you choose) responding to such complaints on your behalf.

Outbound blog commenting includes leaving comments on related blogs and network conversations to link sites and visitors to your blog.

Email list management includes adding blog posts as autoresponder messages to your mailing list software, and/or broadcasting new blog posts to your mailing list. I can also monitor open rates, and optimise broadcasts through split testing (where your mailing list software allows this) if you wish.

Billed in UK Sterling £995 GBP – monthly

Billed in Euro €1,245 EUR – monthly

Billed in US$ $1,540 USD – monthly

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A La Carte Services

If there are additional services you need to bring your social media campaign up to speed, I can probably help. Below is a list of services I can offer, with guideline prices. Mix and match with any maintenance package, or purchase as stand-alone items. Contact me if you would like more information, or to purchase any of the following services.

Blog Setup – £400 (€500/$620)

WordPress installation, custom header, theme installation, installation of all required plugins, integration of opt-in form, setup of categories and core pages.

Custom Twitter/YouTube Background – £75 (€95/$115)

Essential to differentiate your company from other users, and to reinforce your brand across networks.

Profile Setup (Single Network) – £50 (€62/$77)

Setup and population of a new profile on a social network of your choice.

Profile Cleanup (Single Network) – £50 (€62/$77)

Includes things like deleting spam from inboxes and profile pages, removing spam comments, deleting irrelevant invitations, bringing important inbox messages to your attention, cross-linking to your other network profiles, and filling in any gaps.

Email Marketing Setup – £150 (€185/$230)

Includes setup of mailing list software with Aweber or GetResponse, integration of an optin form to your WordPress blog, and setup of 12 autoresponder messages from your supplied content.

Custom FBML Facebook Page – varies

Fully custom designed Facebook fan page, with graphic interface just like the biggest brands have.

Content Generation – varies

I can create surveys, polls, audio, video, graphic or written content (eg blog articles, PDF downloadables) and post it on your blog and in the social networks. Cost will depend on the scope and scale of the content and level of syndication as well as the medium you choose.

Article Writing – £15 per article (€20/$25)

Articles are useful for blog content, for link building and many other online marketing purposes. From you chosen topic I write a 400 word, keyword optimised article you can multi-purpose as you like.

Content Syndication – from £45 (€55/$70)

I can syndicate your video content across all major video sharing sites (saves you hours of uploading time). I can also syndicate your blog content through tribes and other media to maximise cross-channel exposure.

Webinars – varies

If you would like to do an online presentation, training workshop, promotion or conference via webinar, I can arrange this for you. Including invitation and reminder management, technical provision, recording and hosting if required. I can also make your recording available on an automatic replay basis, set up a series of launch and followup emails to build and monetise your mailing list, and enable your webinar to repeatedly market for you on autopilot.

Application Development – varies

Offer your visitors, followers and fans proprietary applications, such as Facebook apps, iPhone apps, browser toolbars, WordPress plugins and Flash games. Fantastic for stickiness, branding and value-led relationship building.

Press Release Distribution – from £35 (€45/$55)

I will distribute your press release to online news sites (eg Yahoo! News, Google News, MSN News, and many others), journalists, freelance writers, newsrooms and analsysts. Your press release normally appears on Google page one within a few minutes, even for highly contested keywords.

Audience Building and Market Research Tasks – £50/hour (€62/$77)

If you would like to expand your audience and market, I can research both for you and start building followers and fans for your social media properties.

Buzz/Trend Monitoring – £100/month (€125/$155)

Includes tracking mentions of your company name, brand and competition, identification of conversations you should be participating in, and identifying trends and ‘hot topics’ in your market.

Account Maintenance, per network – £100/month (€125/$155)

Includes things like deleting spam from inboxes and profile pages, removing spam comments, deleting irrelevant invitations, bringing important inbox messages and blog comments to your attention, accepting friend requests.

Complementary Services

In order to integrate your social media into your overall marketing, and to harness the power of online marketing in general, you may require a number of complementary services. Please ask for a quote if you need:

• Graphics
• Microsites
• Landing Pages
• Banner Design
• Keyword Research
• CPM and CPA Management
• PPC/Facebook Ad Management
• Affiliate Programs

In fact, please ask me about any aspect of internet marketing that you are interested in. If I can’t help you personally I will be able to put you in touch with someone who can. My Rolodex of contacts, built up over 13 years of online marketing, is at your disposal.

Social Media Whitepapers

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